SPEC - email
Solution: First I used words like Freshly Baked, appetizing, bite-sized, and “burn”out to to fit the company tone, and to help the email stand out from other offers. Fundraisers are notorious for being a lot of work for long shelf-life, mediocre desserts, so making it clear that the product is fresh and fundraising with Crumbl is easy I listed the steps, boldly and simply, in the body so there is no question about the process, invoking confidence and reducing any hesitation to choose Crumbl.
Challenge: Crumbl has gained a lot of popularity in the last couple of years, but many don’t know that Crumbl offers a way to give back to their community. This email is intended to raise awareness of Crumbl fundraising as well as entice local youth groups and school leaders to choose Crumbl over other fundraising offers they might get in their inbox. The second goal is to let them know how easy it is to fundraise with Crumbl.