billboards
Challenge: RCWilley was looking to expand into Nevada and Henderson was to be the first location. The goal was to advertise the new store to the community with a series of billboards. The billboards needed to clearly show what the store had to offer.
Solution: I wanted a “We are here!” and and a “come in because we offer something different” feel. By using a fun play on words and words that play off of the image, I give the message that RC Willey is a fun and friendly place to go and a store for the average person. One of the perks of RC Willey is they sell many things besides furniture so in order to make this clear, I designed a series of billboards that clearly showed all that RC Willey offers.